HOW TO MAKE YOUR WEBSITE YOUR BEST SALESPERSON WITH KILLER COPY

Your website is like a salesperson who doesn’t need breaks, holidays or sleep.

Well written website copy that communicates your offer clearly and in a way that engages your ideal audience will mean that your best salesperson ever will work for you 24/7.

But here’s the problem (or rather, the problems):

If you are like most business people, you are too close to your business. Your website might use inside language and complicated messaging. In an effort to say everything to everyone, you end up saying nothing to anyone.

Another problem that I see time and time again with clients is that they focus solely on design and imagery and ignore copy or frantically fill in placeholder text at the end of the project just to ‘get it done’.

Writing website copy is hard, especially if you’re not a copywriter. I’ve listed 4 of the most common mistakes that people make when writing website copy below, and how to go about fixing them.

4 website copy mistakes and how to fix them