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The bad news is that I’m not about to tell you that I found the Holy Grail of productivity systems and that it will work for you. My system probably won’t work for you. It works for me - most of the time. The good news is that with these two resources, I’d be surprised if you couldn’t get to a point where you feel more effective and in control.

Well written website copy that communicates your offer clearly will mean that your best salesperson ever will work for you 24/7. But here’s the problem:

If you are thinking of a website revamp, how should the process work? Which comes first - words or visuals? As a copywriter, you might think that I’m biased (probably am a little), but…

When you go to do this exercise, you’ll realise it’s hard. So to get you started, follow the rules…

If a caveman happens upon your website, he should be able to answer the following three questions in about 8 seconds:

Dublin Bus is not a brand that I ever gave much thought to, even though I see tens of buses every day – like I said, it’s the city’s bus company – I take it for granted. But the other day…

A mother, her young son, and their donkey are taking a long journey through the countryside. The mother is riding the donkey with the son walking alongside as they enter a village. All of a sudden…

Most people think headlines are some mumbo-jumbo. In reality it's a science. And it's not hard either.

There is one essential first step that every start-up needs to do and it is the following: